Basics about Optimization for Search engines

Basics about Optimization for Search engines

Most bloggers quit updating their blogs because of low traffic, having a blog is not 

just putting new content or reuglar basis.Putting new content is only half of the job

of having a sucessfull blog,other part of job is to ensure your blog gets visitors.

There are two types of traffic: paid and unpaid.Paid traffic comes trough advertising
on other websites and is only usefull if you can make more money with your blog or

website than what you pay for advertising.

Unpaid or organic traffic comes from search engines and other web sites or blogs that
havelink to your blog/web site.This is the best traffic because you can be sure that
people will only come to your blog if they are really interested in content rather than
accidently clicking on ads.

Most webmasters and bloggers aim for organic search engine traffic because of that.
There is whole area in marketing that deals with website rankings in search engines
and its called  Search engine optimization or SEO.

Serach Engine Optimization or SEO is technique that is used to get the best available
spot in SERP(Search engine Result Page) for choosen keyword.SEO involves many
factors that must be improved to get higher rankings.It's lot harder to do SEO on blog
because of limited acess to code.There are many things that blogger or webmaster
should watch for if they want to get good place in search engine results.

Better place in Search Engine = More Visitors.

SEO is devided in two sections - On page SEO
                               - Off page SEO

On page SEO involves any factors that can be changed on page or in the source code
of page such as Meta tags,Right use of H1-H6 titles,Keyword density and so on,
and Off page seo involves some factors that can be changed outside of page such
as Number of backlinks your website or blog gets,Google PageRank..etc.

Backliniks are links that lead to your blog/post/web site/web page from some other
web site or blog. Backliniks can be DoFollow or NoFollow.DoFollow links pass
PageRank from page that links to you and your Web site or Blog.No Follow
backlinks are useless.

This is how NoFollow backlinks look like in HTML code:

<a href="http://www.example.com/" rel="nofollow">Link text</a>

This is how DoFollow backlinks look like in HTML code(only missing the
rel="nofollow" attribute):

<a href="http://www.example.com/">Link text</a>

PageRank is algorithm that was devloped by Larry Page and it shows importance
of the web page by considering more than 500 million variables and 2 billion terms.
PageRank is shown with numbers that go from lowest 0 to highest 10(note that
there are only few websites with PageRank 10 such as Facebook,Google..)

PageRank is only relevant for Google Search engine and it can be checked by
installing Google Toolbar on your web browser and going to web site wich PageRank
you would like to know.Toolbar  PageRank is updated once evry three months or
close to that while real internal PageRank of websites is updated on constantly.

More about Seo in new posts...